History of BMW

From the depths of the German automotive industry emerged a brand renowned worldwide for its efficiency, elegance, and innovation – BMW. The story of BMW is a journey through a century of technical advances, hard work, and fearless striving to set an unparalleled standard in the automotive industry.

Beginnings and Rise

BMW’s origins date back to 1916, when the company originally began operating as a manufacturer of aircraft engines. The transition to automobile production began in 1928 with the acquisition of Fahrzeugfabrik Eisenach, the manufacturer of the small Dixi car. The first car to bear the BMW name was the BMW 3/15, a development of the Dixi.

Development during World War II

During World War II, BMW took a leading role in the production of aircraft and motorcycle engines for the German army. However, by the end of the war, the production facilities had been badly damaged or dismantled, posing a significant challenge.

The Economic Miracle and the Introduction of the BMW ‘New Class’

During the era of the economic miracle, BMW introduced the legendary 1500, the first model of the ‘New Class’. These models were considered the forerunners of a new generation of sports sedans and lifted BMW out of the crisis.

The Introduction of the 3, 5, and 7 Series

In the 1970s, BMW made its mark on the world of luxury and sportiness with the introduction of the 3, 5, and 7 Series. With these models, BMW moved away from producing mass-market products and toward luxurious and sporty vehicles that garnered both recognition and desirability.

Premium Brand and Technological Innovations

To this day, BMW has cemented its reputation as a premium brand and is consistently at the forefront of technological innovations, such as the launch of the BMW i3 electric car and the BMW i8 plug-in hybrid sports car. In summary, BMW has a long tradition of automobile manufacturing and is known for its high-performance and aesthetically pleasing vehicles, which represent real value for car dealers.

BMW today

BMW has shaped the automotive industry for over 100 years and is now more than ever a leader in terms of quality, innovation, and technology. Over the past century, the company has established itself not only in Germany, but on a global scale.

Worldwide presence and market share

BMW is currently represented in over 150 countries and operates 31 production and assembly sites in 14 countries. At the beginning of 2022, a total of 51.7% of BMW vehicles were sold in Europe, while the majority of the remaining sales were accounted for by the markets in Asia (23.3%) and America (19.4%).

Model range

The product range is broad and includes a variety of different vehicle classes. From compact 1 Series cars to sporty 2 Series coupes and convertibles to spacious X Series SUV models, offering a suitable vehicle option for virtually every customer demand and every driving purpose.

Economic Success

Despite the pandemic-related setbacks, BMW can point to stable business figures. In 2020, despite the difficult situation, the Group delivered more than 2.3 million vehicles worldwide and generated sales of around 99 billion euros.

Outlook

BMW has a clear vision in the area of innovative drive technologies and electromobility: By 2023, the company aims to offer at least one electrified model in every vehicle segment. Furthermore, BMW aims to play a pioneering role in digital services and autonomous driving technologies. In summary, BMW is now a globally established, highly innovative, and economically successful automobile manufacturer that is constantly evolving and always strives to deliver the highest quality and leading technologies. This also results in strong demand for used BMW cars, which offer both high quality and durability as well as a high resale value.

BMW Vehicle Classes

The BMW portfolio includes a wide range of vehicle classes that meet the diverse demands and needs of different customer groups. We will now take a closer look at these vehicle classes and also take a look at the manufacturer’s future direction in this area.

Compact Class

The BMW 1 Series and 2 Series fall into the compact class segment. These models impress with their compactness, high efficiency, and sportiness. These models are the ideal choice, especially for beginners or drivers who prefer a handy and maneuverable vehicle.

Midsize Class

The 3 Series and 4 Series fall into the midsize class. They offer more space and comfort, as well as a higher level of features. They are considered one of the company’s flagship models and represent a combination of luxury, dynamics, and performance.

Executive Class

The executive class at BMW is represented by the 5 Series and 6 Series. With their comfortable interiors, powerful engines, and modern assistance systems, they are particularly popular with discerning drivers.

Luxury Class

The 7 Series vehicles and the 8 Model represent the luxury class at BMW. They offer the highest level of comfort, extensive equipment, and exclusive materials. They are designed for those with the highest demands.

SUVs and Sports Activity Vehicles (SAVs)

BMW also offers a wide range of SUVs and Sports Activity Vehicles, represented by the X Series. They score points with their robustness, versatility, and off-road capability and are particularly suitable for drivers seeking a versatile and flexible vehicle.

The Future of Vehicle Classes at BMW

With regard to the future direction of vehicle classes, BMW is proving to be a trendsetter. They are guided by technology trends and social developments. E-mobility and alternative drive systems play a crucial role in this. The company plans to equip at least 50% of its new vehicles with purely electric drive by 2030. Therefore, the model portfolio will be expanded to include electric and hybrid variants across all vehicle classes. Furthermore, BMW will continue to invest in areas such as autonomous driving and digital connectivity in the coming years to offer its customers innovative and future-proof vehicle classes. In conclusion, BMW’s various vehicle classes offer a wide range of options for different customer needs while also allowing for adaptation to emerging trends and technologies. One thing is certain: At BMW, everyone will find the right vehicle for their individual needs and preferences.

Innovation and Technology at BMW

BMW has consistently proven itself to be a pioneer of innovation and technology in the automotive sector over the years. Let’s look at some of the significant technological areas in which BMW plays a role.

E-Mobility

E-mobility is a central element of BMW’s future. BMW has introduced several electric vehicles, including the BMW i3 and the BMW iX3. With the development of BMW i Hydrogen Next, the company is demonstrating its willingness to explore alternative drive technologies that guarantee emission-free mobility.

Autonomous Driving and Artificial Intelligence (AI)

In the field of autonomous driving, BMW has used various technologies to enable autonomous driving. The integration of AI into its vehicles enables intuitive interaction and improves driving safety. This also makes BMW a pioneer in the development of autonomous driving systems.

3D Printing and Manufacturing

BMW is one of the leading automobile manufacturers to implement 3D printing in its production processes. BMW uses this technology to manufacture vehicle parts and to create prototypes quickly and efficiently.

Connected Vehicles and the Internet of Things (IoT)

The increasing connectivity of vehicles and the use of IoT technologies is another aspect that BMW is strongly promoting. BMW vehicles are equipped with innovative technologies that enable vehicle-to-vehicle communication and provide owners with access to vehicle information via an app.

Biometrics and Health Monitoring

The comfort and safety of its occupants are a top priority at BMW. Therefore, the company integrates health sensors and monitors into its vehicles that monitor the driver’s biometric data and help improve safety and the driving experience.

AR and VR in Automotive

Augmented Reality (AR) and Virtual Reality (VR) are other technologies that BMW has invested in. Such technologies enhance the customer experience, especially during vehicle selection and customization. With the support of AR and VR, BMW offers its customers immersive and personalized shopping experiences. Continuous innovation and technological advancements make BMW one of the world’s leading car manufacturers. It sets new standards for the automotive sector by introducing cutting-edge technologies and enhancing the overall driving experience.

BMW and Sustainability

The automotive industry faces particular challenges with regard to climate change and resource scarcity. Sustainability plays a central role in this. At the center of the discussion is BMW – a manufacturer that is aware of its responsibility towards the environment and acts accordingly in many ways.

Sustainability in Production

The production and manufacture of vehicles is a process that consumes significant amounts of energy and materials. However, it is a declared objective of BMW to minimize resource consumption in production and to reduce both emissions and waste. For BMW, sustainability therefore begins in the production phase.

Sustainable Vehicle Models

Sustainability at BMW does not end with production. On the contrary, the brand is committed to offering a wide range of vehicles that are characterized by their environmental compatibility. In addition to improved combustion engines, BMW is increasingly relying on alternative drive systems, especially electric and hybrid vehicles. In this way, BMW is helping to reduce CO2 emissions and noise pollution and is making an important contribution to more sustainable mobility.

Sustainability within the company

BMW also focuses on sustainability within the company itself. This includes not only environmental protection measures, but also aspects of social responsibility. BMW attaches importance to fair working conditions, social projects, the professional development of employees, and responsible interaction with business partners. Sustainability at BMW therefore means much more than just environmental protection. It is a concept that permeates all areas of the company and illustrates BMW’s fundamental values. Through these measures and initiatives, BMW is living up to its promise to create sustainable mobility solutions for its customers and, at the same time, to contribute as a company to tackling global challenges such as climate change. This is the only way to ensure today’s success in the future. With its clearly defined sustainability strategy, BMW is therefore assuming a pioneering role in the automotive market.

Used Car Market Analysis for BMW

The used car market is a dynamic field that constantly requires up-to-date analyses and in-depth insight into specific features and trends. As an expert on BMW, one of the most prominent brands in the industry, it is important to understand all the intricacies of the used car market and utilize them to achieve your business goals.

Market Overview

The fascination with used BMW cars continues unabated. The attractive attributes of BMW models, such as reliability, style, and performance, are continuously driving demand for used models. This resilient demand is matched by an equally vibrant supply trend, as many owners sell or trade in their BMWs after several years of use, often to acquire a new model.

Popular Models

Some BMW models enjoy particular popularity in the used car market. While the BMW 3 Series and 5 Series regularly top the sales rankings, the X-series SUVs are also gaining increasing popularity. Here, it is crucial to know and understand the specifics of the local and regional market in order to be able to advertise and sell in a targeted manner.

Price Trends

Price trends for used BMW cars are sometimes specific to individual models or equipment variants. In general, however, a picture of stable, if not rising, prices emerges – a sign of the consistently high quality of the vehicles and the strong BMW brand.

Future Prospects

The future of the used car market for BMW looks promising. With innovative vehicle concepts that are geared to driver needs and a growing awareness of sustainability that makes buying used cars more attractive, the conditions for future growth are in place. To fully benefit from this market information and gain a competitive advantage, it is crucial to continuously monitor the used car market and react quickly to changes. This is the only way to ensure that you always find the best ways to sell your used BMW and take advantage of new opportunities.

Purchasing Used BMW Vehicles

In the commercial used car trade, the purchase of vehicles, especially BMW, plays a central role. There are a few key points to consider in order to successfully complete a purchase and achieve the greatest benefit for your business.

Definition and Purpose of Purchasing

Purchasing refers to the process by which you, as a car dealer, acquire a used vehicle directly from a previous owner or another dealer. The focus here is on subsequently reselling these vehicles within your own business. A crucial role is played by the preparation and repair of the vehicle in order to prepare it for resale and present it in a saleable condition.

The Advantages of Purchasing

Purchasing vehicles is an active process in which you have control over the selection and evaluation of the vehicle. This allows you to closely examine the quality and condition of the vehicle, view the previous mileage, and perform any necessary repairs. These are the factors that make a vehicle, especially a used BMW, attractive to potential customers.

Purchasing versus External Purchase

While external purchases often involve larger quantities and less control, purchasing used vehicles offers the opportunity to better control the selection and quality of the vehicles offered. Especially when it comes to high-quality brands like BMW, this selective purchasing can help strengthen customer trust in your dealership and offer a high-quality selection of vehicles.

Purchasing as a Strategic Approach

Let’s consider purchasing in the context of trading in used BMW vehicles: This approach allows you to better serve your customers’ needs and wishes while retaining control over the condition and quality of the vehicles offered. The strategy of targeted purchasing can therefore prove to be a significant factor in the success of your business operations. Finally, regardless of the car brand, it should be noted that purchasing used cars gives you, as a dealer, greater control over the range and quality of the vehicles. Therefore, it is advisable to consider purchasing a strategic focus, especially in the area of premium brands like BMW, in order to meet customer demands while successfully pursuing corporate goals.

Purchasing Used BMW Vehicles

If you want to expand your dealership’s vehicle inventory or close specific gaps in your product range, then purchasing used BMW vehicles is an effective strategy for optimizing your inventory. In contrast to purchasing, where vehicles are purchased from private individuals or small quantities from commercial sellers, purchasing refers to the acquisition of used cars directly from other car dealers, fleets, or auctions.

Strategic Advantages of Purchasing

Purchasing vehicles can be seen as a strategic measure that gives you full control over which models are included in your inventory. Through targeted purchases, you can react quickly to market developments, meet your customer demand, and thus increase sales success. BMW vehicles enjoy constant demand in the used car market. By selectively purchasing used BMW vehicles, you have the opportunity to respond to specific customer requests, strengthen your market position, and ultimately increase customer satisfaction.

Efficient inventory management through purchasing

Purchasing used BMWs enables efficient inventory management. By working directly with commercial sellers or auctions, you have access to a wide range of vehicles and can quickly and flexibly adjust your inventory. This is particularly advantageous in the face of seasonal fluctuations or unpredictable market developments. The quality of the purchased vehicles can also be ensured by working with professional partners. These partners are able to accurately assess the condition of the vehicles and have the necessary know-how to prepare them in the best possible way. In today’s digitalized world, there are innovative platforms for the commercial trade in used cars that make purchasing vehicles much easier. These support you in maintaining an overview of offers, comparing prices, and carrying out efficient transactions. While the purchase of used BMWs primarily serves to close targeted portfolio gaps and meet specific customer requirements, it can also be seen as an opportunity to increase sales and customer satisfaction. The strategic importance of acquisitions in the automotive trade should therefore not be underestimated.

Standing Times at Car Dealers for Used BMW Vehicles

The standing times of used cars are an important metric in the car trade. Especially for high-quality brands like BMW, long standing times can lead to significant costs. Therefore, it is important for you, as a used vehicle dealer, to minimize this period.

Why Standing Times Should Be Analyzed

Standing times indicate the average length of time a car remains in your inventory before it is sold. Long standing times are an indicator that some processes in your car dealership can be optimized. If a vehicle is not sold quickly, this ties up capital that could be used elsewhere. Especially for high-end vehicles like BMWs, it is therefore crucial to precisely analyze standing times and take measures to reduce them.

Determining Standing Times

To determine standing times, you must first record all relevant data: the date of purchase and the date of sale. This reliable documentation gives you a clear overview of the average length of time your used BMW cars stay in your inventory.

Reducing Downtime

Just as with other business processes, reducing downtime requires optimizing all steps. Various aspects must be considered here. Targeted, market-driven pricing is just as important as presenting BMW vehicles to potential buyers. Factors such as vehicle preparation also play a key role. Improvements in these areas can contribute to significantly reducing downtime. For high-priced vehicles like BMWs, it may also be useful to offer additional services that make the purchase more attractive. These could include warranties or financing options. It is particularly important to review your measures after they have been implemented. This is the only way to determine whether and which measures were actually successful in reducing downtime. It has been shown that a targeted and well-thought-out approach can effectively reduce the downtime of used BMW vehicles. Concrete analysis and the resulting optimization measures play a crucial role in this process. The high-quality nature of BMW vehicles should always be the focus.

FAQ

What are the key factors to consider when purchasing a used BMW?


When buying a used BMW, it’s essential to evaluate the vehicle’s service history, condition, mileage, and any potential modifications. Additionally, research the specific model for common issues and ensure that a thorough inspection is conducted by a qualified mechanic.

How can I determine if I’m getting a fair price on a used BMW?


The best way to determine if you’re paying a fair price for a used BMW is to compare similar models in your local market. Utilize automotive valuation tools like Kelley Blue Book or Edmunds and take note of aspects such as mileage, condition, and included features to make an informed decision.

Are there particular models known for their reliability among used BMWs?


Certain models stand out for their reliability when buying used BMWs. The 3 Series often garners attention due to its balanced performance and lower maintenance costs over time. Models from earlier production years or those with fewer electronic components may also be less prone to expensive repairs.

What financing options are available for purchasing a used BMW?


You have several financing options available when considering the purchase of a used BMW. Traditional bank loans offer competitive rates, while credit unions may provide additional benefits such as lower interest rates and flexible terms. Dealer financing can also be explored but review all offers carefully before making your choice.