History of Infiniti

Infiniti can look back on a rich history that laid the foundation for the successful brand we know today. Understanding Infiniti’s journey will help you better appreciate the quality, reputation, and esteem these cars enjoy in the marketplace.

Infiniti’s Beginnings

Infiniti was launched in 1989 as a premium brand of the Japanese automaker Nissan. Nissan wanted to gain a foothold in the North American market and strengthen its presence in the upscale car segment. It was Nissan’s direct attempt to challenge rivals such as Toyota and Honda, which had launched their own premium brands, Lexus and Acura.

Expansion and Growth

Initially, Infiniti struggled to compete in the market against strong competitors. Nevertheless, the brand made a breakthrough in the 1990s and gradually gained popularity and recognition. In 1997, Infiniti even surpassed Acura in sales to become the fifth most popular imported luxury brand in the US. In the 2000s, Infiniti expanded its product lineup to include SUVs and crossover models, entering new market segments. This move contributed significantly to Infiniti’s continued growth.

Infiniti in Europe

While Infiniti had established a strong foothold in the US and other markets, the brand launched its activities in Europe relatively late, only in 2008. A similarly late market launch occurred in Japan, where the brand was not introduced until 2013.

Current Developments

Since 2011, Infiniti has invested heavily in technology and research to advance the electrification of its vehicle lineup. In addition to a range of hybrid models, Infiniti has announced plans to launch its first fully electric models by 2021. In summary, Infiniti’s history is characterized by continuous efforts to assert itself in the challenging and competitive premium automobile market. With increasing sales, constant product renewal, and technological innovations, Infiniti has succeeded in establishing itself as a major player in this industry.

Infiniti Today

Infiniti, Nissan’s premium brand, is now an integral part of the international automaker landscape. The Infiniti brand name stands for vehicles that combine technical excellence and impressive performance features with high quality details.

Market Positioning and Sales Markets

The Infiniti brand has made a name for itself in a wide variety of markets. The most important sales markets are North America and China, followed by Europe and other international markets. This international reach underscores the globalization of Infiniti products and the brand’s presence outside of its home market of Japan. In the automotive sector, it is crucial to position oneself based on market niches and target group segmentation. Infiniti follows a clear line in this regard, focusing on modern, tech-savvy drivers who value innovative design and reliable performance. Infiniti has continuously focused on delivering sophisticated and well-designed vehicles to its customers. By introducing new models in various vehicle classes, Infiniti aims to strengthen its market position and expand its presence in existing and new markets.

Product Portfolio and Model Series

Infiniti’s current product portfolio is broad and encompasses various vehicle classes, including sedans, coupes, convertibles, SUVs, and crossover models. Each of these models represents the brand’s core values of quality, innovation, and high performance. The most well-known model series are the Q and QX series. They cover a wide range of vehicle categories and reflect Infiniti’s expertise and commitment to automobile production.

Market Share

Despite fierce competition in the international automotive market, Infiniti maintains significant market shares in its key markets. In North America, the brand achieves considerable market shares despite a saturated market. In China, Infiniti is capitalizing on a growing market and is steadily expanding its market share. The Infiniti brand today stands for a balance between outstanding technical performance and elegant design. By continuously improving its product lines and continuing its innovation, Infiniti strives to secure and expand its place in the global automotive landscape.

Infiniti Vehicle Classes

Infiniti is known for its diverse range of vehicle classes, which are tailored to the individual needs and desires of drivers worldwide. At Infiniti, you will find elegant sedans, flexible crossovers and SUVs, as well as stunning performance vehicles.

Sedans

Infiniti has made a name for itself with its luxurious sedans. These vehicles offer an appealing blend of comfort, performance, and stylish design. The Q50 and Q70 models fall into this category.

Crossovers and SUVs

Infiniti crossovers and SUVs are particularly popular due to their versatility and robustness. They offer ample space, along with powerful engines and modern technology for an exceptional driving experience. These vehicle classes include models such as the QX50, QX60, and the larger QX80.

Performance Vehicles

Infiniti has also launched a range of performance vehicles that are distinguished by their sporty features and impressive speeds. The Q60 is an example of this vehicle class and represents Infiniti’s sporty line.

Future Direction of Infiniti

Following the events of recent years and the growing demands of the industry, Infiniti has developed strategic initiatives that determine the brand’s future direction in terms of vehicle classes. The focus is on the development of electric cars and hybrid vehicles, with a clear goal of equipping all new models with electric drivetrains by 2025. This reflects Infiniti’s commitment to innovation and sustainability and demonstrates the brand’s willingness to face the challenges of the future and find environmentally sustainable solutions. It is expected that Infiniti will also offer a range of different vehicle classes in this area to cover a wide range of customer needs. Overall, it’s clear that Infiniti sees its strength in the subjective driving experience, which is ensured by the luxury nature of the brand and the quality of its vehicle classes. By responding to customer needs and continuing to drive innovation, it’s exciting to see how Infiniti will further develop its vehicle classes in the future.

Innovation and Technology at Infiniti

Infiniti, the premium brand of the Japanese automaker Nissan, is known for its pioneering spirit in innovation and technology. Whether it’s e-mobility, autonomous driving, or the integration of modern communication systems, Infiniti sets new standards that extend far beyond the traditional automotive industry.

E-mobility and Hydrogen Fuel Cell Technology

The Infiniti brand set the course for sustainable mobility early on. With the pioneering concept of E-Power technology, which combines an electric drive with a small gasoline engine, Infiniti is pursuing the goal of making emission-free driving a reality for everyone. Infiniti is also researching the integration of hydrogen fuel cells to finally overcome the range issues that still plague many electric cars.

Autonomous Driving and Artificial Intelligence

Infiniti is also a pioneer in the field of autonomous driving. The ProPILOT Assist system already provides semi-autonomous driving technology that supports drivers in certain situations. By continuously collecting and analyzing driving data, the system is constantly improving. Combined with the implementation of artificial intelligence (AI), this represents a further step toward fully autonomous driving.

Connected Vehicles and the Internet of Things (IoT)

Infiniti sees the future of mobility as connected. By leveraging IoT technology, Infiniti is transforming its vehicles into mobile communication centers. Vehicle-to-everything (V2X) communication enables Infiniti vehicles to communicate with other vehicles, infrastructure, and pedestrians, significantly increasing road safety.

Health Monitoring and Biometrics in the Car

Infiniti is also expanding beyond conventional car technologies and is driving the integration of health monitoring systems. By introducing biometric technologies into the driving experience, the vehicle can monitor important vital parameters such as the driver’s heart rate and respiration. Combined with real-time data analysis, these systems can warn of potential health risks, making driving safer.

Augmented Reality (AR) and Virtual Reality (VR) in Automotive

Infiniti also views augmented reality and virtual reality as core components of the future of mobility. The ability to use AR and VR to improve customer service and the driving experience is considered revolutionary. For example, the technology makes it possible to project vehicle information onto the windshield or provide the driver with an immersive infotainment experience. In conclusion, Infiniti is committed to transforming and improving the automotive industry through innovative technologies. The desire to strive forward and actively shape the future of mobility is a fundamental part of Infiniti’s DNA.

Infiniti and Sustainability

In the global automotive market, the priority has shifted towards sustainability, and as a premium brand, Infiniti has not lagged behind. Infiniti is known for its commitment to innovation and technological advancements, but the brand also has a proven track record of achieving sustainable structures and practices.

Infiniti Sustainability Initiatives

Infiniti has placed sustainability at the heart of its operating models. This is evident both in production, using resource-saving materials and applying energy-efficient production methods, and in the end-of-life stages of vehicles, where recyclable materials are utilized. Infiniti has also focused on launching a range of hybrid and electric vehicles to reduce CO2 emissions. Infiniti understands that cars play a significant role in global CO2 emissions. By switching to renewable and clean energy sources for its vehicles’ powertrains, the brand is contributing to reducing its environmental footprint.

Commitment to Greener Technology

Infiniti has a detailed green agenda that includes measures to reduce CO2 emissions in both vehicle performance and manufacturing processes. Thanks to its continuous investment in research and development, the brand has developed technologies that reduce fuel consumption and emissions without compromising driving performance or the driving experience.

Responsible Business Conduct

Infiniti’s commitment goes beyond simply producing eco-friendly cars. The company is committed to implementing sustainable practices in all areas of its business. In doing so, the company strives to reduce energy consumption at its facilities and minimize waste production. Infiniti has also taken measures to make its supply chain more sustainable and is committed to social responsibility by investing in the communities in which it operates. Global automakers face the challenge of balancing business success with social responsibility. Infiniti has made it its mission to address this challenge and has proven that it is possible to deliver world-class, high-performance vehicles without compromising the environment. Sustainability is not a short-term trend for Infiniti—it is an integral part of their brand identity and business philosophy.

Used Car Market Analysis for Infiniti

In the commercial used car trade, a thorough understanding of the market is crucial. Infiniti, as a premium brand of the Japanese automaker Nissan, occupies an exciting position in the used car market. Let’s take a closer look.

Infiniti’s Market Position

Infiniti vehicles are characterized by high quality, luxurious presentation, and advanced technology. In the used car market, these vehicles are often considered a reliable choice for customers looking for premium cars but don’t want to pay the full price for a new vehicle. The high sustainability and durability of Infiniti models make them attractive options in the used car market.

Market Value of a Used Infiniti

The price of a used Infiniti varies depending on the model, year, and condition of the vehicle. Due to their premium nature, used Infiniti vehicles tend to retain higher resale values compared to some competitors. Nevertheless, they are often more affordable than their German luxury competitors, making them an attractive option for many customers.

Trends and Demand

Although Infiniti’s new car sales have declined in recent years, demand for the brand’s used cars remains stable. Dealers should always stay up-to-date to identify which models and features are in particular demand. Sometimes, the demand for certain features or models can greatly influence the price of a used car on the market.

Conclusion

In-depth knowledge of the used Infiniti market can help you identify in-demand models, get the best prices, and ultimately increase your profitability. However, it is important to always consider market conditions and adapt your business strategy accordingly. The used car market is dynamic and requires constant monitoring and, if necessary, rapid adjustment of strategies.

Purchasing Used Infiniti Vehicles

In the world of used car trading, there are two important processes that must be carried out efficiently and carefully: the purchase and the acquisition of vehicles. Especially with a manufacturer like Infiniti, which is distinguished by its high-quality used cars, these processes should be considered particularly carefully.

Distinction Between Purchase and Acquisition

The purchase of used cars is an active process in which car dealers acquire vehicles directly from owners or other dealers. This process requires a close inspection and a thorough evaluation of the vehicle in order to negotiate a fair price. On the other hand, there is the acquisition, which is seen more as a form of procurement. The vehicle is usually obtained from other car dealerships or wholesalers.

Pro Arguments for Purchasing Infiniti Vehicles

Purchasing used Infiniti cars offers many advantages. Firstly, it allows for more precise control over the condition of the vehicle. This way, quality can be assured and the car’s condition confirmed directly at the time of purchase. With Infiniti used cars, you also benefit from a wide range of high-quality vehicle models. This ranges from sedans and sports cars to SUVs, which generally have a high resale value. Furthermore, direct purchasing offers you, as a car dealership, the opportunity to build a stronger relationship with your customers. Previous owners often have a strong bond with their vehicle and appreciate it when it is in good hands. This strengthens customer satisfaction and the customer base at your dealership.

Optimizing the Purchasing Process

To make the purchasing process efficient, it is necessary to establish clear guidelines and processes. This includes a detailed evaluation of vehicle data, precise knowledge of the used car market, and sufficient experience and expertise to determine the appropriate price. With well-trained employees and targeted management of the purchasing process, car dealerships can successfully highlight and promote parcels from the Infiniti used car market. In summary, purchasing used Infiniti cars is a rewarding experience for both the dealership and its customers. Through high-quality vehicles, a strengthened customer base, and a structured approach, purchasing used Infiniti cars can be effectively and profitably integrated into the dealership landscape.

Purchasing used Infiniti vehicles

In the professional car trade, purchasing used cars is an efficient method of expanding one’s own inventory in a needs-oriented and strategically sensible manner. Especially for premium brands like Infiniti, targeted purchasing is a relevant factor in keeping the portfolio attractive and up-to-date.

The Importance of Purchasing

Purchasing Infiniti vehicles plays a central role in expanding your car dealership’s product range and optimizing your inventory. It enables you to respond appropriately to your customers’ specific requirements and current market trends. Whether a particular model series is missing that is currently generating great interest, or whether a buyer is looking for a special model with rare features, purchasing allows you to respond flexibly to such requirements.

Strategic Approach to Purchasing

Purchasing is a strategic process. Vehicles that help enrich or complement the existing product range are specifically included. When purchasing Infiniti vehicles, in particular, you can focus on specific features or equipment that are currently enjoying great popularity or demand.

Advantages of Purchasing

Purchasing Infiniti vehicles offers several key advantages, particularly compared to purchasing. While purchasing generally limits the selection to the vehicles customers offer for sale, purchasing allows for proactive and strategic action. Beyond regional boundaries, purchasing allows access to a larger vehicle selection and improves the ability to meet your customers’ specific wishes and requirements.

Use of Innovative Technologies

Using digital platforms offers the advantage of providing access to a wide range of providers and flexible and fast transaction processing. This can further optimize the purchasing process and increase your customer satisfaction. In summary, purchasing used Infiniti vehicles can be an essential strategy for specifically expanding and optimizing the range of used cars in your dealership. With a carefully planned approach and the use of digital options, this form of vehicle acquisition can help your dealership achieve its goals and better meet the expectations of your customers.

Standby Times for Used Infiniti Vehicles at Car Dealerships

It’s the reality of every car dealership: Every day a used car sits unsold costs money. However, the Infiniti brand presents its own challenges and opportunities. Here are some key points to consider when optimizing the standby times of used Infiniti vehicles.

Brand Awareness

Infiniti is known worldwide and has an excellent reputation for quality, performance, and luxury. However, the brand is somewhat less popular in the European market than in other regions. This can partly lead to longer standby times for used Infiniti vehicles, as potential buyers may be less familiar with the brand. As a car dealer, you can view this as an opportunity to inform customers about the benefits and quality of Infiniti, thus increasing interest and willingness to buy.

Special Features of the Vehicles

Each Infiniti model has special characteristics and features that may appeal to a potential buyer. These include high levels of comfort, good driving characteristics, remarkable efficiency, and excellent safety features. To reduce downtime, it’s important to highlight these features and clarify the added value that a used Infiniti can offer.

Vehicle Quality and Condition

The overall condition and quality of a used vehicle are crucial for downtime. For used Infiniti vehicles, it’s essential to consider factors such as engine condition, general wear and tear, interior and exterior condition, and service history when evaluating and pricing. A well-maintained Infiniti will spend less time sitting in the vehicle inventory.

Targeting the Target Audience

Used Infinitis are often sought after by a specific group of buyers: people looking for high-end vehicles but not necessarily looking to purchase a new car. By targeting your marketing efforts at this target audience and emphasizing the added value that a used Infiniti offers, you can help reduce downtime. In summary, dealerships can optimize downtime for used Infiniti vehicles by strategically maximizing brand awareness, vehicle features, quality, and condition, as well as targeting the appropriate audience. Effectively combining these elements is crucial to reducing downtime and increasing the efficiency and profitability of your dealership.

FAQ

What should I consider when buying a used Infiniti vehicle?


When purchasing a used Infiniti, it’s crucial to evaluate its overall condition, service history, and any outstanding recalls. Check for comprehensive maintenance records that show regular servicing and repairs. Additionally, assess the vehicle’s mileage – lower mileage often indicates less wear and tear. Lastly, considering factors like warranty options or certified pre-owned programs can provide you with peace of mind regarding your investment.

How do I know if the price of a used Infiniti is fair?


The fairness of the price can typically be determined by researching market trends using resources such as online valuation tools or local dealership listings. Comparing similar models in terms of year, mileage, and condition will give you insight into what others are paying. Gathering information from forums or automotive websites can also help gauge whether you’re getting a good deal on your chosen model.

Are there specific features unique to Infiniti vehicles that enhance their appeal?


Infiniti vehicles are renowned for their luxurious interiors and innovative technology features that significantly enhance the driving experience. Many models come equipped with advanced safety systems, high-end audio equipment, and user-friendly infotainment setups designed specifically for comfort and convenience. The overall performance dynamics also set them apart through smooth handling and powerful engine options.

What financing options are available for purchasing a used Infiniti?


A variety of financing options exist when purchasing a used Infiniti. Most buyers opt for traditional loans through banks or credit unions due to competitive interest rates. Moreover, dealerships often provide financing programs tailored for specific models which may include flexible payment plans or promotional interest rates during special events. It’s wise to compare multiple offers before making a decision to find one that aligns best with your budget.