History of Subaru

As part of the major Japanese conglomerate Fuji Heavy Industries, Subaru has its roots in the 1950s and quickly developed into a world-class vehicle manufacturer, known for its innovative technologies, outstanding performance, and high safety standards.

Subaru – A Name with Meaning

The name Subaru is Japanese and means “the Pleiades,” which is also represented in the company’s seven-star logo. This constellation symbolizes the seven companies that joined forces to form Fuji Heavy Industries.

The Birth of the First Car

The company launched its first vehicle, the Subaru360, in 1958 and enjoyed great popularity in Japan. This small but powerful vehicle was the first of many successful models that laid the foundation for the Subaru brand’s current success.

From Small Car to Rally Legend

In the 1970s, Subaru began focusing on all-wheel drive and rugged reliability. This culminated in the introduction of the Subaru Leone, the first mass-produced passenger car with permanent all-wheel drive. This unique approach and focus on technology carried over to the entire model range in the following decades, making Subaru a brand known for its reliability, performance, and innovative all-wheel drive technologies. Subaru also achieved fame through its impressive successes in rallying.

The Road to the Future

Despite its impressive past, Subaru is not resting on its laurels. The continuous development of its vehicle range and technologies, as well as a strong focus on sustainability and environmental protection, are central components of Subaru’s philosophy. Subaru always maintains its commitment to quality, safety, and customer satisfaction. With this focus, Subaru remains a strong player in the global automotive market.

Subaru Today

Subaru, a Japanese car brand, is known today for its range of versatile and robust vehicles, which have a particularly strong presence in markets such as North America and Australia.

Market Presence and Market Share

Subaru has acquired a considerable market share in key markets. In the USA, one of Subaru’s most important sales markets, the company has secured a solid position in the vehicle market through consistent sales figures. Stable demand for Subaru vehicles can also be seen in other regions such as Australia and Canada. In Europe, however, Subaru is more of a niche brand with lower sales figures. Nevertheless, the strong sales markets in North America and Australia have ensured that Subaru remains a respectable player in the automotive market globally.

Product Range and Special Features

Subaru’s vehicle range is dominated by SUVs and crossovers – a vehicle category that is gaining popularity worldwide. Subaru relies on robust all-wheel drive concepts, which are particularly in demand in rural areas or in areas with frequent weather changes. Another feature that distinguishes Subaru is the consistent use of boxer engines in its vehicles. This engine design offers advantages in terms of drivability and safety and is an outstanding feature that sets Subaru apart from many other car manufacturers.

Looking into the future

Subaru is looking to a future in which sustainability and digital trends will become increasingly important. The company is investing in the development of electrified vehicles and creating digital solutions to make vehicle use more comfortable and efficient. Despite the challenges posed by the rapidly changing automotive market, Subaru maintains its characteristic approach and strives to offer its customers innovative, robust, and reliable vehicles.

Subaru Vehicle Classes

A key feature of Subaru that has distinguished the brand in the automotive industry is the diversity of its vehicle classes. The brand has managed to compete effectively in many different segments by offering robust, high-performance, and innovative vehicles that address a wide range of driver needs and preferences.

Compact and Midsize

Very popular among Subaru vehicle classes are the compact class and the midsize class. Models such as the Subaru Impreza are in high demand among customers around the world and are known for their sporty style, good fuel efficiency, and all-wheel drive. The Subaru Legacy, a midsize model, has been recognized for its reliability and safety features, among other things.

SUVs and Crossovers

Subaru also has an impressive presence in the SUV and crossover segment. Vehicles such as the Subaru Outback and the Subaru Forester have impressed for years with their outstanding off-road capability and spacious interior. Subaru has managed to assert itself despite growing competition in this segment.

Sports Cars

Although Subaru is not necessarily known as a sports car manufacturer, the company has produced several high-performance vehicles. The most well-known model is probably the Subaru WRX STI. This sporty vehicle is known for its racetrack capabilities and powerful engine.

Future Vehicle Classes

Looking to the future, Subaru is increasingly focusing on environmentally friendly and sustainable vehicles. The company has announced that it plans to generate at least 40 percent of its total global sales from electric or hybrid vehicles by 2030. In doing so, Subaru is addressing the current demands and challenges of the automotive industry. In particular, interest in vehicles from the electric car and hybrid segments is currently growing rapidly. Subaru is expected to incorporate these trends into its future vehicle classes. Ultimately, the diversity of Subaru’s vehicle classes demonstrates the brand’s promise to offer its customers a wide range of vehicle options tailored to diverse needs and preferences. Looking ahead, this diversity is likely to continue, and the range of vehicles may even expand.

Innovation and Technology at Subaru

Subaru has always been at the forefront of technology and innovation. The brand is known for its groundbreaking development and use of advanced technologies, both in its current models and in its vision for the future, in which topics such as e-mobility, autonomous driving, and connectivity play a key role.

Subaru and E-Mobility

When it comes to e-mobility, Subaru has a history of innovation. They are always striving to integrate and implement new technologies. With the goal of reducing CO2 emissions, among other things, they have begun to electrify their vehicle range. Subaru has developed a unique e-mobility system characterized by a long range and fast charging. They have thus consolidated a strong presence in the EV market.

Subaru and Autonomous Driving

Subaru is a leader in autonomous driving, developing innovative safety systems and driver assistance technologies. Its advanced assistance systems are designed to make operation easier and safer for the driver and make an important contribution to the development of autonomous driving.

Subaru and Vehicle Connectivity

Subaru was also an early adopter of the need for connected vehicles. Its latest models are equipped with cutting-edge technology that allows vehicles to communicate with each other and share data for a safer and more efficient journey. This technology is often referred to as vehicle-to-everything (V2X) communication and is a key element of connected mobility.

Subaru and Future Technologies

Looking ahead, Subaru remains committed to researching and developing new technologies. These include the integration of health sensors and monitors, as well as augmented and virtual reality technology, which have the potential to fundamentally change the driving experience. In conclusion, Subaru is a brand that is constantly striving to evolve technologically and adapt its vehicle lineup accordingly. It remains to be seen what exciting technological innovations they will bring to market in the future.

Subaru and Sustainability

While the automotive industry is constantly looking for new ways to make its vehicles more efficient and environmentally friendly, Subaru is proving itself to be a brand that is actively at the forefront of these efforts. In its pursuit of sustainability, Subaru not only demonstrates responsibility for the environment but also offers you, as a car dealer, the opportunity to offer your customers a car brand that meets the demands of today’s consumers.

Environmentally Friendly Production

At its production facilities, Subaru has taken measures to reduce its environmental impact. Several of its factories are certified as zero-waste factories. This means that 100% of the waste they produce is recycled or reused. This is an impressive contribution to a cleaner environment and underscores Subaru’s commitment to minimizing its environmental footprint.

Efficiency and Innovation

Subaru’s commitment to sustainability is also evident in its vehicles. With its constant innovation, Subaru strives to produce cars that are not only powerful and reliable, but also efficient and environmentally friendly. They rely on technologies such as the Symmetrical All-Wheel Drive, the BOXER engines, and the Lineartronic, among others, which optimize fuel consumption and reduce CO2 emissions.

Electric Mobility at Subaru

Subaru has also turned its attention to electric mobility. With the “Subaru Global Platform” concept, the company has created a platform that enables the integration of electric motors into the brand’s vehicles. They are also working on their first all-electric model, another step that underscores Subaru’s commitment to a sustainable future. Subaru’s commitment to sustainability is more than just a marketing strategy. It is an integral part of their corporate philosophy and is reflected in each of their vehicles, their innovation, and their production. From the birth of a vehicle in a zero-waste factory to the moment it lands on your showroom floor, Subaru embraces sustainable practices. This allows you to offer your customers vehicles that are not only innovative and high-quality, but also meet the demands of a sustainable future.

Used Car Market Analysis for Subaru

The used car market is an essential part of the automotive industry and has shown considerable growth in recent years. Among these, used Subaru cars have carved out a distinct niche for themselves.

Used Car Market Overview

The dynamics of the Subaru used car market are characterized by its reliability, the variety of its models, and the cars’ durable design. Demand for used Subaru cars remains consistently high, which is also due to the brand’s unparalleled reputation for safety, durability, and longevity.

Price Development of Used Subaru Cars

As with other used cars, the price of Subaru continues to be determined by factors such as condition, mileage, age, and model generation. However, Subaru tends to retain its resale value better than some of its competitors. High-performance models such as the Subaru Impreza and Forester consistently fetch high prices on the used car market.

Demand and Popularity of Used Subaru Cars

Used Subaru cars remain popular due to their robustness and all-wheel drive, especially in regions with harsh weather conditions. Demand is also high for certain popular model series. The Subaru Outback and Forester are particularly popular among used car buyers due to their ability to perform equally well on and off-road.

Trading Used Subaru Cars

When trading used Subaru cars, it remains crucial to closely monitor vehicle value trends in order to achieve the best possible buying and selling prices. Knowledge of market demand and constantly changing consumer trends is also important. Overall, the used car market analysis for Subaru shows that this brand is a consistent player in the market, and its vehicles retain strong appeal to buyers even as they age. Their robustness, all-wheel drive capabilities, and versatile use make them a good choice for many used car buyers.

Purchasing Used Subaru Vehicles

When it comes to expanding your dealership inventory, there are typically two main options: purchasing and buying. Purchasing refers to the process by which you, as a car dealer, acquire a used vehicle directly from the previous owner or another dealer. Usually active and deliberate, this process describes the actions you take to expand your dealership’s inventory with vehicles that meet your needs. With Subarus specifically, this can be extremely profitable and beneficial, and I’ll now illustrate why.

Quality Control and Customizability

The main advantage of purchasing is that you have total control over the quality of the vehicles that come into your dealership. When a Subaru driver lists their car for sale, you have the opportunity to thoroughly inspect the vehicle before purchasing it. You can assess the vehicle’s condition, review its service history, and ensure that the car meets your standards. This quality control opportunity is especially relevant for Subaru vehicles, as they are known for their durability and longevity. A well-maintained Subaru can offer many years of reliable service, even used.

Profitability and Pricing

Another important aspect of purchasing is pricing. Compared to buying, purchasing costs are generally lower because you can negotiate directly with the previous owners. You can determine the price based on the vehicle’s condition and the current market for used Subaru vehicles. This allows for a higher chance of profitability when the vehicle is resold.

Brand Knowledge and Expertise

Purchasing requires and encourages the development of in-depth brand knowledge. As a Subaru specialist, you have the advantage of having a keen eye for models and market values. You can identify potential problems or performance-limiting factors that others might miss. This expertise greatly simplifies the purchasing process and increases the chances of acquiring a high-quality vehicle at a fair price. In summary, purchasing used Subaru vehicles can add significant value to your dealership through quality assurance, cost-oriented pricing, and brand expertise. It’s a proactive approach that, when used consciously and strategically, allows you to fill your inventory with high-quality Subaru vehicles and ultimately increase your business’s profitability.

Purchasing Used Subaru Vehicles

In the automotive industry, there is a key difference between purchasing and sub-purchasing used vehicles. Purchasing involves acquiring vehicles directly from private owners, whereas sub-purchasing involves acquiring vehicles from another dealer, a fleet, or an auction.

The Advantage of Sub-purchasing

Purchasing vehicles, especially used Subaru vehicles, offers several advantages and is often tactical in nature. It is an effective means of supplementing one’s own inventory, increasing competitiveness, and meeting customer expectations. Missing models or trim levels can be quickly and easily acquired and integrated into one’s own product range. Professional car dealers often use this tool to secure their stocks of attractive, sought-after used cars. For example, the Subaru Forester, a reliable SUV, is a common choice for many customers and a model that can be easily obtained through sub-purchasing.

Strategies for Purchasing

When purchasing used Subaru vehicles, it is important to consider relevant market trends and respond to specific customer requirements. Since the market and customer preferences are subject to fluctuation, it can be even more important to react quickly and flexibly to changes – and purchasing enables precisely that. It is also important to consider the quality and technology of used Subaru vehicles. Subaru is known for producing vehicles that are both durable and technologically advanced. This increases resale value and makes it more economical to consider such vehicles for purchase. At the same time, such a strategy can help attract customers who value brand trust and associate satisfaction with quality and reliability. Purchasing used Subaru vehicles represents a strategic option for the vehicle trade and offers a great opportunity to supplement inventory, increase customer satisfaction, and strengthen market position.

Idle Times for Used Subaru Vehicles at Car Dealerships

Despite constant progress in the automotive industry, one thing remains the same: time is money. This is especially true when it comes to trading in used vehicles. Every day a used Subaru isn’t sold reduces its profitability. Therefore, keeping idle times to a minimum is crucial.

The Challenge of Idle Times

Idle times at car dealerships describe the period of time a vehicle sits in the dealer’s yard until it is sold. These periods should be kept as short as possible, as longer idle times incur costs. These include interest on the financial outlay, insurance, depreciation, and the space the vehicle takes up.

Ideal Idle Times for Used Subaru Vehicles

Ideally, the idle time for a used Subaru should be less than 60 days. Anything longer than this period leads to increased costs and reduced profits. To keep downtime short, efficient inventory management is required. It is important to find the right balance between supply and demand.

Controlling and Reducing Downtime

There are various methods to reduce downtime when trading used Subaru vehicles. These include careful market monitoring, precise pricing, and professional vehicle management. A good online presence can also help sell used Subaru vehicles faster and thus reduce downtime.

Other Factors

The downtime of used Subaru vehicles can also be determined by other factors. These include seasonal fluctuations, the condition of the vehicle, and specific market conditions. In general, well-maintained and cared-for vehicles sell faster. In summary, reducing the downtime of your used Subaru vehicles to a minimum is crucial for your profitability. You can achieve this successfully by professionally managing your inventory and closely monitoring the market in terms of supply and demand.

FAQ

What should I consider when buying a used Subaru?


When purchasing a used Subaru, it’s crucial to examine the vehicle’s maintenance history, ensure it has undergone regular service checks, and verify that all recalls have been addressed. Check for signs of rust or physical damage, especially in the undercarriage. Additionally, considering the model’s reputation for reliability and performance will help you choose the right fit.

How can I find the best used Subaru deals?


The best way to find great deals on used Subarus is by researching reputable dealerships and online marketplaces. Set alerts for your desired models within your budget range. Also, take advantage of seasonal sales events or promotions that can lead to significant savings while being diligent about inspecting vehicles thoroughly before making any commitments.

What specific features should I look for in a used Subaru?


You should seek out features that align with your lifestyle and preferences; these may include all-wheel drive capabilities for enhanced handling in various weather conditions, fuel efficiency ratings if you plan on long drives, and advanced safety technology such as EyeSight driver assist systems—features that enhance both safety and convenience during your travels.

Is it important to get a pre-purchase inspection when buying a used Subaru?


A pre-purchase inspection is highly recommended when buying a used Subaru because it provides an expert assessment of the car’s condition. This process helps unveil hidden issues before finalizing your purchase agreement, giving you peace of mind knowing you’re investing wisely into a reliable vehicle.